DisruptiveMarketing for Eye Care Practices & Surgical Centers
From routine exam bookings to high-value LASIK and cataract procedures, we build separate funnels for separate decisions — with messaging that fits both insurance and cash-pay patients.
Two Very Different Patients, One Practice
Routine exam patients and high-value elective procedure patients (LASIK, cataract) need completely different funnels and messaging.
Insurance vs. cash-pay decisions require separate offers — financing and outcomes for elective, coverage and convenience for routine.
Multi-location scheduling adds complexity — patients need to land on the right office with the right provider and hours.
How We Grow Exam Volume & Elective Procedures
Google Ads Management
Separate campaigns for routine exam searches versus high-intent LASIK and cataract procedure keywords.
Facebook & Instagram Ads
Educational, outcome-driven creative that nurtures elective procedure patients through a longer consideration window.
SEO Services
Rank each location for local exam searches while procedure pages capture high-value organic LASIK and cataract traffic.
Web Development
Multi-location site architecture with accurate scheduling, providers, and hours for every office.
What Eye Care Clients See
"We were treating our LASIK patients the same as our routine exam patients in our ads — DisruptivePPC split our funnels and our elective consultation bookings took off almost immediately."
Optometry & Ophthalmology Marketing Questions
We build separate funnels: routine exam campaigns focus on convenience and insurance acceptance, while elective procedure campaigns focus on outcomes, financing, and surgeon credibility for a much longer, higher-consideration decision.
Ad copy and landing pages are segmented so insurance-driven patients see coverage and in-network messaging, while cash-pay elective patients see financing options and outcome-focused creative.
Yes. We build location-specific landing pages and campaigns so patients are routed to the right office with accurate hours, providers, and online scheduling.
Elective procedure campaigns typically take longer to convert but deliver a much higher return per patient — we track consultation bookings through to procedure conversion, not just clicks.